In Jun & Jun, Lee Jun goes to work for an advertising agency. He finds himself working for his childhood friend, Choi Jun, now returned to Korea from abroad.
The romance develops as the two work on various advertising campaigns, one specifically for men's cologne. The show isn't one of my favorite BLs since it involves a love triangle, but it does have some fantastic work scenes that dovetail with the plot.
Lee wants the campaign to have a specific tone or ambiance. The model working on the campaign--also a friend of Lee's--goes in a different direction. After conferring with his colleagues, Lee approaches the model to try to get him to follow his guidance. The advice doesn't go over well. The model leaves the studio floor in a huff.
Lee and Choi consequently confer. Choi points out that sometimes a campaign has to change to meet what is happening with the photos/model. Although he backs Lee's idea, he adds, "But even though it may be better, it's not clear what you meant."
What Lee wants is a softer look, a "boyfriend" look, and he uses Choi to do sample photos. The model is so offended at being replaced, and having his professionalism questioned, he comes back and shows that he can do that "look" as well.
It's a great moment because it encapsulates a real issue: the gap between the image in one's head, the actual visual, and the result. Anyone who has ever had a client who wanted a whizz-bang website that was simply not possible in reality understands this problem.
Lee has an image in his head, an entire map of how the campaign should go. Being able to (1) communicate that vision and (2) get those involved to accomplish it...
is why good advertisers get paid so many bucks.
